Ladbrokes has earned a reputation for being safe, secure bookmaker and has established itself is one of the leading betting and gaming websites in the world with over 750,000 active customers. Success comes from understanding these customers, and Ladbrokes has a good history of showing this is exactly what they do.
Ladbrokes Promotions and Free Bets
Ladbrokes has what can only be described as a rather eclectic offering of promotions. Although it is fair to say there is something for everyone, some are more enticing than others. Their new customer offers are more enticing than their current customer offers, with the option of a £50 matched free bet or a Bet £5, Get £20 free offer.
For new and existing customers there is also a promotion offering a free bet if you back a winning horse in any of the races shown on channel four at odds of 4/1 or more. Their biggest promotion, however, is not really a promotion at all. It is more of a guarantee to the customer that is designed to get their attention.
This is that they guarantee the best odds, even on early board, singles and multiple prices and football accumulator bets. We all know the incentive of good olds will always gain customer attention, and this has been a success for the Ladbrokes brand.
Ladbroke’s latest innovation for their customers is the ‘Grid’. A combination of a loyalty card and a smartphone/tablet application; the Grid sees loyal customers rewarded for their continued customer with free bets and member only price boosts that can be accessed via the app or the website when logged in.
The length of time it takes to earn a free bet is really very long but the process of signing up and remembering to use the Grid is painless and causes no delays so you may as well benefit if you were planning on using Ladbrokes anyway.
Their new customer offer doesn’t quite measure up to their competitors incentives quite frankly so you can expect Ladbrokes to amend their deals as time progresses to keep up with their rivals.
In-play Betting at Ladbrokes
The Ladbrokes website offers an array of in-play betting. You can pretty much place in-play bets on all of your favourite sports, whether you are backing a single runner or looking to make money through accumulator bets. There is something for everyone from football, rugby union, the cricket world cup, golf, basketball and tennis to sports from further afield including the Miami Open and the Dubai World Cup.
The power of in-play betting is that it further invests the player in the game. Allowing them to focus on one specific aspect of the play. Through innovations such as accumulator bets and other flexible betting styles, it makes for a more interesting experience for you, instead of focusing on a less focused style of bet.
Frustratingly, Ladbrokes don’t make it all that easy to access in play markets on a grand scale as you are restricted to a long list of the current events/matches and have to go through to the event/match main page in order to find the market you want – other bookmakers have refined this process to make it as easy as possible; Ladbrokes need to do some work to make this more accessible and user friendly if they are to keep up with their rivals.
Ladbrokes Payment Options
Ladbrokes provide you with a fair amount of payment options. They have, of course, the usual payment options that you would expect to see from a well-established betting site such as Visa, Maestro, MasterCard and PayPal but for those that prefer not to use these methods they also have others. These include Neteller, U Kash, Skrill, Money Bookers, Western Union, Trustly and Giro Pay.
For those who want to retain the ability to pay for their bets offline, there is also the ability to actually go to their local Ladbrokes shop and make in store payments into their account there. The important thing to check with all of these methods, and which is perhaps not as clearly shown on the website as it could be, is that not all of these payments are instant and they require minimum amounts of between £5 and £10 to be deposited.
Another feature of Ladbroke’s Grid incentive is the customer loyalty card that allows users to access their winnings directly from a Ladbrokes high street branch instead of waiting for withdrawals to pass through security checks over the course of several working days.
This is a huge step forwards for bookmaking payment systems but it is restricted to use within Ladbrokes branches meaning you can’t make use of the function if you aren’t local to a branch. It would’ve been more useful to follow Paddy Power’s example and make the card usable at a variety of ATMs by partnering with a card provider such as Mastercard.
When making bets through Ladbrokes you need to know that your money is safe. This is why Ladbrokes makes sure that all their transactions are secure. Adding the ability to pay offline in Ladbrokes high-street stores also adds a new level of security if that is more to your tastes. This makes sure that you can be confident that your money is safe.
One thing that Ladbrokes cannot secure is your password, so always be sure that you keep that as safe as possible and do not share it out. Ladbrokes work with you to make sure your account is safe, and your password is your key to that account. They will make sure that nobody gets into your account, but you also have to make sure you don’t give people the key.
Another huge benefit of the Grid card is the added security on offer as you can use the card to access your account in store meaning anyone looking over your shoulder when you input your details to your smartphone or tablet will be scuppered. Obviously, you need to exercise caution no matter how you access your account but the Grid card is a big step towards managing your account more securely than ever before.
Ladbrokes Customer Service
It has to be said that Ladbroke’s customer helpcentre is very impressive. From a main page that breaks down your enquiry into categories based on sport, game or other type of query; you’re taken to a veritable encyclopaedia of information to help solve any problem you might encounter during your experience with Ladbrokes.
If your problem can’t be solved by the self service help centre; you can contact any of Ladbroke’s telephone teams but they have rather vague titles meaning you could spend some time trying to find the person you need to speak to – also there’s no indication of opening times so it may be best to stick to business hours where possible.
Aside of the telephone service, Ladbrokes do offer an E-Mail support service but there’s no indication of an average response time making for an agonising wait as your e-mail is handled and responded to.
Perhaps most unusual of all, Ladbrokes don’t offer a live chat function and direct you to their Twitter team instead. Be careful to simply outline your enquiry and don’t include any personal information on a public tweet – if the Ladbrokes Twitter team need personal details from you they will open a private message thread with you to keep your information confidential.
Ladbrokes in Summary
Ladbrokes is a known name that people can rely on when it comes to betting. They make sure that you can focus on enjoying your football game, horse race, and more. Betting on these events is just part of the whole experience, and Ladbrokes understand this.
They work hard to make the love of sport even better by fully understanding their customer. This is why Ladbrokes has managed to stay as one of the most well-known names in the betting industry. Going by the success, they continue to have into the future, which is also something that is unlikely to change anytime soon.
The only real criticisms we have of Ladbrokes at present is their underwhelming new customer offer that really needs to be improved if they intend to attract more business and the inflexible in play interface. In play needs to be accessible for all if it is going to work and sadly Ladbroke’s system just doesn’t measure up to their rivals.
- £50 Free Bet OR Bet £5, Get £20
- Great Customer Support
- Huge Range of Markets
- Great In-Play and Live Betting
- Competitive Odds
- Popular Features such as Cash Out and Acca Insurance
- Huge Selection of Enhanced Odds, New Customer Offers and promotions