The William Hill sports betting brand is one of the best-known bookmakers in the UK, this is in most part due to its decades of excellence as an offline entity in the high street. Now achieving similar success online, it offers everything from live horse racing to advanced accumulator bets and even accumulator tips for beginners.

With an eye to keeping fresh, they provide many interesting way to bet, and work with known favourites to keep you the customer happy. This has kept them successful, even when many new names fight for the same attention that William Hill has had for so many year.

William Hill Promotions and Free Bets

Although the promotions William Hill free bet offers are regularly updated, the promotions they are currently offering are typical of their usual strategy, which is tried and tested to keep them a success. These include a ‘Bore Draw Insurance’ whereby all losing correct score and double result stakes on that game are refunded in the form of a free bet.

They also provide Acca Insurance and Goal Score 2nd Chance as added options which ensure that you receive your stake back as a free bet if your six team (or more) straight accumulator bet misses out by only one team or your chosen goal scorers scores the second rather than the first goal.

Giving that feeling that there is a second chance on the bet is a way for you to extend the success of your bet. William Hill have shown an understanding of this as a way to pay back to the customers that have remained loyal to them through the years.

At present, William Hill’s new customer bonus seems quite meagre when compared to some of the others on the market but it’s actually one of the most useful and easy to access of them all despite its seemingly low value.

William Hill offer new customers £30 in free bets when they register and bet £10. The free bets are broken down into three £10 stake amounts but they must be used on wagers with odds of 1/2 or more otherwise they won’t be accepted. The qualifying bet must also be placed on a wager of 1/2 or greater.

In addition to the new customer bonus; William Hill are one of the leading bookmakers for consistently offering free bets and incentives to their existing members. There’s no loyalty system as such, William Hill are simply interested in attracting new custom and maintaining their existing customer base equally – a rarity.

In-play Betting at William Hill

William Hill has also moved with the times and offers in-play sports betting across a packed schedule of sports and games. This allows you to place live bets during the game, the odds on which change as the game develops.

The sports they include in their schedule are the once you would expect, like football, boxing, tennis and horse racing. What this helps with is to add to the excitement of these sports as well as others like greyhound racing, golf and cycling. Arguably, if this is not the best option then it is certainly a great part of allowing you to place these bets whilst still being able to get caught up in the excitement of the game in the pub.

William Hill were by no means the first bookmaker to offer in-play markets, in fact they were a little way behind some of their competition, but they have refined the in-play system to offer real time updates throughout the event in question.

For example; as a football match progresses, William Hill’s odds will update frequently to reflect the way the game is playing out. If one team is applying more pressure than the other; the outrights will narrow on that particular side but the goalscoring markets will receive massive boosts for either side as chances become more frequent.

It may sound like a fairly standard process in the modern bookmaking business but William Hill’s updates seem much more frequent than their competitors – you can be assured of some of the best in-play price boosts, more often with William Hill.

William Hill Payment Options

William Hill manages to provide over 40 payment options to the customers and by keeping up with the up to date methods of payment help the customers to create their accounts. These include all of the most popular methods including Visa, Master Card, Maestro, PayPal, Paysafecard, Skrill, Neteller, POLi, Clickandbuy and Kash.

While the vast majority of their payment options deposit your funds immediately it is important to check beforehand how your payment choice works. If you are looking to place a bet in a hurry, it is always best to be aware of any delays that may be in place for security.

Examples of payment methods that can have delays include cheque payment, bank transfer, local bank transfer and Western Union Quick Pay which can take, 10, 5, 3 to 5 and 2 days each respectively to clear.

If you need your funds to be available quickly but do not like to use the online methods William Hill also has a cash payment method called Cash Direct, which allows you to pre purchase vouchers up to the value of £5,000, which can then be deposited directly into your account for immediate use.

As with many online bookmakers, withdrawal times vary depending on the payment method used. Debit and credit cards are subjected to financial service delays as payments are processed and verified meaning withdrawals can take up to three working days to clear into your account but there’s little the business can do to prevent these delays.

Alternatively, Skrill and PayPal withdrawals can process in as little as 24 hours meaning there is total flexibility for every user; no matter their chosen payment method.

The deposit delays can’t be avoided by William Hill and it is impressive to see they still accept these more outmoded or unpopular payment methods. It is clear that William Hill are trying to be as versatile as possible to maximise accessibility for their entire customer base.

William Hill Security

One thing websites have to be very aware of when handling customer money is security. With betting involving plenty of money from and to the customers, William Hill make sure that all transactions are secure and that the customers can trust them with their money. You the customer have to keep your passwords safe, but you can do so in the faith that William Hill will always protect your transactions on their servers.

When placing bets you need to know that you can trust the company who is handling your money. William Hill’s history of keeping your transactions safe, both online and offline in their shops are second-to-none. They always make sure that your bets are safe and you can concentrate on doing the more important task of enjoying the football game, the horse race, or other sport you have been betting on, and hopefully getting the result you want.

Another important note as far as William Hill’s security is concerned is their use of a secure server whilst you are accessing your account or making a deposit/withdrawal. The loading times may suffer as the website/app enters the secure environment but it adds another layer of protection to your details and your money that some online bookmakers don’t consider to be a vital security measure.

William Hill Customer Service

If you do encounter an issue with William Hill’s website or app; you can rely on their expert customer service team to resolve the problem for you in a matter of minutes in most cases. Not only can you call their Freephone number at any time of the day or night; you can also Live Chat with a customer service advisor who will be able to talk you through to a resolution in no time.

William Hill do offer e-mail support for those who prefer not to use the telephone or Live Chat options but there is a delay in response of anything up to 48 hours when the inbox is busy. This is to be expected, of course, but if your problem is urgent you can’t rely on assistance from the e-mail handlers – it’s best to call or Chat.

Having never had an issue with William Hill as a bookmaker, it is difficult to comment on their handling of bigger problems but they are very well reviewed by their customers according to every testimonial found online.

William Hill Summary

Overall, William Hill are without doubt one of the most experienced bookmakers to make the move to the online marketplace and they’ve carried all their knowledge and expertise across superbly. Their odds, ahead of events, are fairly average but they really kick into gear when the action starts – their in-play is second to none and you can’t help but feel this is deliberate.

It has to be said, the user interface offered by the William Hill website is actually very basic and they could do more to compete with the likes of SkyBet and Bet365 but it is very functional. The app is excellent by comparison to a lot of their competition and is very rarely down for any kind of maintenance or faults – very reliable all round.

Additionally, William Hill are probably the best for offers and promotions for existing customers with regular communications being sent to customers ahead of major events such as the Ryder Cup, Grand National or Champions’ League final and less hyped games such as Premier League, Championship and cup football matches.

In a nutshell, William Hill are the best bookmaker for repeat customers and they don’t prescribe to the current trend of offering the world to new sign ups – instead they offer a fair bonus to new customers and regularly offer deals to keep you coming back for more. A sensible model that more should consider following.

Being such a well-known name in the industry has come from the history of trust William Hill have managed to achieve. It looks like this legacy is one that they want to continue to be successful in the future.

  • £30 Welcome Free Bet
  • Great Customer Support
  • Large Range of Markets
  • Solid In-Play and Live Betting
  • Competitive Odds
  • Popular Features such as Cash In My Bet, Acca Insurance and Your Odds
  • Big Selection of Enhanced Odds and offers